Beauty Industry

FiFi Winners in France

The Fragrance Foundation France chose the winners of its 2013 FiFi Awards.

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By: Jamie Matusow

Editor-in-Chief

The Fragrance Foundation France held its FiFi Awards on April 11th, 2013. The event was hosted by Sabine Chabbert, associate director of the Fragrance Foundation France, and Thomas Misrachi, BFM TV journalist.

La Petite Robe Noire by Guerlain (shown) was the night’s big winner, as the team from LVMH took home all the awards in the women’s selective distribution category. It was named Woman’s Fragrance of the Year, Best Advertising Communication and Best Design.

Spicebomb by Viktor & Rolf was a double winner – the L’Oréal team took home the awards for Best Men’s Fragrance and Best Design.

The Prix du Parfum Mythique winner was Shalimar by Guerlain. This category is for fragrances that were released at least 20 years ago, and are still among the top 30 fragrances sold in France.

Other winners included:

Coty Beauty’s Playboy VIP pour Elle won Best Women’s Fragrance, broad distribution.

Kenzo Homme Sport by LVMH won Best Advertising Communication.

The Essence by David Beckham by Coty Beauty won Best Perfume, broad distribution.

L’Eau Universelle of L’Occitane won Best Men’s Fragrance.

Volutes by Diptyque won Best Perfume, selective distribution.

Olfactive Studio won Best Concept.

Photo: La Petite Robe Noire by Guerlain

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